Back in November, advertising agency Saatchi and Saatchi teamed up with 180 Weight Watchers members – and new Britain’s Got Talent judge, Alesha Dixon to create the weight-loss giant’s biggest ever ad campaign.
The idea was to write a Weight Watchers feel-good anthem based on the stories told by members. Alesha Dixon was enlisted to sing the song and make a cameo appearance in the advert – but, honestly, it’s the lip-synching members who steal the show. Take a look below:-